Growth is not a department. It's a system.
GaaS builds the system. You own the growth.
Most businesses don't have a growth problem. They have an execution problem.
Companies spend millions on agencies, consultants, and marketing teams that operate in silos. Strategies are designed in boardrooms, then handed off to vendors who don't understand the business, the customer, or the urgency. The result: bloated budgets, misaligned incentives, and growth that stalls the moment the retainer ends.
GaaS replaces that entire fragmented headcount with a single, embedded growth system.
We take over your marketing, revenue operations, and go-to-market execution. That means owning your paid media, lifecycle marketing, CRM and data infrastructure, e-commerce, content production, UX and conversion optimization, analytics and reporting, tech stack selection and deployment, vendor management, and commercial strategy. One team. Full accountability. No handoffs.
Your creative agency, media buying agency, analytics vendor, freelance CMO, CRM consultant, IT integrator, SEO/CRO specialist, and the layers of project management stitching them together. GaaS is the entire commercial growth function -- embedded inside your business, accountable to your P&L.
Marketing, Technology
& Revenue under one roof
A proprietary growth
operating system
Scalable playbooks
your team keeps forever
An embedded growth function that operates as an extension of your leadership team.
Not an agency. Not consultants. One integrated team that owns strategy, technology, execution, and results across your entire commercial stack.
Growth Engineering
Systems, processes, and infrastructure that turn marketing spend into measurable, attributable revenue.
Commercial Acceleration
Rapid-turnaround sprints that diagnose barriers to growth and produce results within 90–120 days.
GTM & Product-Market Fit
Fast, iterative testing frameworks that validate product-market fit and de-risk new launches.
Scalable Playbooks
Codified, repeatable growth strategies that transfer institutional knowledge and compound over time.
The Growth Sprint
A structured, time-boxed engagement designed to produce measurable outcomes in the shortest possible timeframe.
Before we touch a single lever, we understand the full problem set. The Evaluate phase is a comprehensive diagnostic of your commercial ecosystem: data infrastructure, customer journey, marketing technology, performance benchmarks, organizational accountability, and competitive positioning. We deploy real-time performance dashboards, audit existing vendors, map conversion funnels, and establish the baseline KPIs that every subsequent action is measured against. For startups and acquisition targets, this phase doubles as a rapid product-market fit assessment — stress-testing your value proposition, pricing, channel strategy, and customer unit economics before committing capital.
AI is not a feature. It's the operating system.
Every GaaS engagement is AI-native from day one. We don't bolt AI onto existing workflows -- we rebuild the workflow around it. The result: a lean team that operates with the velocity and output of an enterprise, compressing timelines from months to days and slashing costs by orders of magnitude.
Where AI and automation can compress timelines or multiply output, we build it in from the start -- not as an afterthought.
Custom Dashboards in Hours, Not Months
We build real-time performance dashboards with natural language querying -- aggregating POS, ad platforms, CRM, e-commerce, and web analytics into a single view. Your entire business on one screen, built in days.
AI-Powered Content Production
Proprietary content generators that produce video, photo, and copy assets for social and paid media at a fraction of traditional creative costs. We reduce content budgets from tens of thousands to pennies and dimes while increasing output volume.
Automated Campaign Deployment
Fully automated email, SMS, and paid media workflows that let a lean team produce the output of an organization ten times its size. Campaign orchestration, audience segmentation, and A/B testing -- all running on autopilot.
Intelligent Marketing Automation
AI-driven lifecycle flows that trigger the right message, to the right customer, at the right time. From welcome sequences to win-back campaigns, every touchpoint is optimized for conversion and LTV.
Proprietary Ad Optimization
Custom AI-optimized digital advertising tools -- like the proprietary Meta ad engine we built at Spitz that achieved 9.7x ROAS. Machine learning models that continuously optimize spend allocation, creative rotation, and audience targeting.
Predictive Analytics & Modeling
Customer lifetime value prediction, churn risk scoring, demand forecasting, and marketing mix modeling. We turn your data into forward-looking intelligence that drives allocation decisions before the numbers hit the P&L.
"We don't use AI to look innovative. We use it to make a team of five produce the output of fifty -- and do it better."
DAVIDE DE MASI, FOUNDERProven at Scale
Hellas Verona FC
Chief Digital OfficerServing as Chief Digital Officer. Launched Hellas Studios digital content house. Built #WeAreHellas membership program. Led viral marketing and drop campaigns. Grew season ticket revenue 11% YoY through digital transformation of the purchase journey.
Spitz
CMO / PartnerLed national expansion to 18 states. 58 consecutive weeks of positive same-store sales. Built proprietary CDP, CRM, website, and mobile app from scratch. Loyalty program accounts for 33% of gross revenue.
777 Partners
Head of GrowthOperational management across $12B AUM portfolio including Flair & Bonza Airlines, Genoa CFC, Hertha FC, Standard Liege, London Lions, and more. Led digital transformation, created unified IT stacks, managed $25M+ in ad spend, and built scalable growth playbooks across the entire portfolio.
Flair Airlines
via 777 PartnersDeployed data tracking, dashboards, promotional strategy, and lifecycle marketing from scratch. Email channel drove 31% of direct revenue. Built CRM/CDP infrastructure and real-time reporting.
EDGLRD
ConsultantArchitected holistic digital growth strategy for Harmony Korine’s AI-based content studio. Developed and executed viral guerrilla campaign for Baby Invasion feature film with physical and digital activations at ComplexCon and the Venice Film Festival.
Directed digital content strategy and social media campaigns for Google’s enterprise and consumer product launches. Work recognized with a Cannes Lion and a Shorty Award for best-in-class social strategy and creative execution.
Genoa CFC
via 777 PartnersBuilt CRM, deployed performance dashboard, ran UX audit. Season tickets up 3.1x YoY. Playbook scaled across 4 additional football clubs in the portfolio.
London Lions
via 777 PartnersBuilt CRM and MarTech stack from scratch. Framework extended to broader British Basketball League. Drove significant attendance and merchandise growth.
Feals
Head of GrowthLed full business turnaround from near bankruptcy to profitability in six months. Built a marketing team of 10. Launched subscription product generating $200K/month within 90 days. Full CRO, SEO, and UX overhaul.
Cann
Head of MarketingLaunched and scaled DTC channel with celebrity collaborations (Kate Hudson, Gwyneth Paltrow). Managed nationwide digital marketing team and $5M ad budget. Built front-end and back-end e-commerce platform and delivery infrastructure across seven states.
Medterra
Sr. Global Digital DirectorManaged an international team of 30+ employees plus multiple agency engagements. Optimized $500K monthly ad budget across channels while improving profit margins. Drove $30M in gross annual sales.
Ferrari
ConsultantDirected holistic social media launch strategy for the Ferrari Portofino. Exceeded launch campaign targets by 24% with 60M+ global impressions across all channels.
The Global Fund
ConsultantCreated the replenishment campaign featuring Justin Trudeau, Charlize Theron, and Samuel Eto’o. Achieved the $9B global fundraising target to fight AIDS, tuberculosis, and malaria.
Who GaaS Is For
You’re spending on marketing but can’t attribute the spend to revenue.
You have product-market fit but your go-to-market engine is stalled or fragmented.
You’re a startup that needs to find product-market fit fast and can’t afford to guess.
You’re entering a new market or launching a new product — and need to move in 90 days, not 12 months.
You’re a PE or VC portfolio company that needs to demonstrate commercial value creation.
Your team has talent but lacks the technical infrastructure and systems to perform.
You need the impact of a C-suite growth leader without the full-time overhead.
Davide De Masi
Founder & Chief Growth OfficerBuilt the original GaaS methodology as Head of Growth at 777 Partners, generating $120M+ in incremental revenue across 66 portfolio companies with $12B AUM. Currently CMO/Partner at Spitz, scaling the brand from $12.7M to $38M in revenue. Most recently served as Chief Digital Officer at Hellas Verona FC in Serie A.
Track record includes turning around Feals from near-bankruptcy to profitability in six months, scaling Cann's DTC channel 10x to $3.5M, driving $30M in sales as Sr. Global Digital Director at Medterra, and leading campaigns for Ferrari (60M+ impressions), Google (Cannes Lion & Shorty Award), Oracle ($10M digital transformation), and The Global Fund ($9B fundraising target). Education spans a BS from UW, MSc from ETH Zurich, and PhD candidacy at the University of Bern.